How AI could boost Vision Pro

By talking magic fingers -

 Apple will release new generative AI capabilities for the iPhone and iPad next week as part of a bigger effort to reinvigorate its flagging product lines. Although the Vision Pro mixed-reality headset has only been available for a few months, several experts anticipate the same technology will soon be incorporated.


Generative AI, a popular type of artificial intelligence capable of deliberately and extensively responding to questions and prompts, has the potential to personalize and immerse the headset, opening up new use cases for organizations, particularly in education and medicine. It may also improve sales of the pricey Vision Pro, whose manufacture was abruptly halted.

CEO Tim Cook may discuss Apple's approach for this type of AI during the company's annual Worldwide Developers Conference, which begins on June 10 in Cupertino, California. It also intends to collaborate with ChatGPT developer OpenAI to develop new product interactions. All of this comes as the company strives to keep up with Google and Samsung, which already use the technology in their devices.

The straightforward approach
The simplest way to integrate generative AI into the Vision Pro is through a virtual assistant, similar to a better Siri, that allows users to ask questions about what they're watching or automate tasks such as sending texts or turning on lights.

Experts suggest that further applications include real-time language translation, business cooperation, personalized workout programs, and guided meditations.


Businesses could get more from the experience. In its most recent earnings conference, CEO Tim Cook announced that more than half of the Fortune 100 has acquired an Apple Vision Pro. "We are exploring new ways to use it to achieve previously unattainable tasks," he remarked before moving on to other topics.

Tuong Nygugen, director analyst at Gartner, believes that every organization involved in this area "has to be thinking about it."

"Nobody knows what's a winner yet, so they're pulling together all these use cases, focusing on enterprise, and making a case for why this is the future of experiences and devices," he stated.

Nygugen stated, "It's only a matter of time." The Vision Pro's generative AI release date is uncertain.

The Vision Pro, like a tablet, laptop, or watch, is simply another interface in Apple's ecosystem.

"The leg up isn't in if Apple uses it—because I would expect everyone to... or even if they use it first," Nygugen said. "How they use it and how they add value to the user."

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